Creative Direction

Creative direction is useful for those projects you need an overseeing guiding hand. My role is to bring your vision to life through a strategic and artistic lens. I’ll collaborate closely with you to understand your project’s requirements. 

With my expertise in marketing, art, and design, I’ll help you define a cohesive strategy and oversee the execution of the creative vision, ensuring that every detail reflects your brand’s essence and resonates with your target audience.

Concept development // Art direction // Strategy // Photography // Videography //Project management //

THE PROCESS

DISCOVERY

Through personalized 1-on-1 calls, I delve into understanding your project and its brief. We explore various directions and discuss the specific requirements to ensure a tailored approach.

STRATEGY

I invest significant time in researching the brief and your unique needs. Combining my marketing expertise with artistic ideas, we’ll work to craft an original and distinctive concept.

CREATION

Once the concept is approved, we will start creating and designing all the necessary assets. This may include collaborating with other talented creatives such as photographs or copywriters.

PRODUCTION

In the final steps, we bring everything together to produce and market your final project.

// PROJECT 0.1 // SUSTAINABLE STREETWEAR BRAND LAUNCH //

NO FRIENDS OF MORTALS - SS22​

To successfully unveil the 2022 spring-summer collection, this brand sought a comprehensive and strategically-driven creative direction. The project involved:

  • Pattern and Apparel Design
  • Illustrations
  • Graphic Design
  • Packaging Design
  • Photoshoot Direction
  • Video Editing
  • Social Media Strategy and Management
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// PROJECT 0.2 // CONCEPTUAL VIDEO GAME MARKETING

S1N0N - VIDEO GAME CONCEPT ​

In this project, I utilised a diverse range of design and artistic techniques to breathe life into a concept for a proposed video game.  This project involved 

  • Branding
  • 3D modelling, sculpting and animation
  • Mixed media animation
  • Poster design
  • VR design 
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Got AN IDEA?

i think we'd make a fab team 😉