I I specialize in designing comprehensive branding strategies that encompass every touchpoint, from visual identity to brand messaging.
With a blend of creativity and strategy, I’ll work closely with you to understand your brand’s unique personality, values, and goals. I’ll help you develop a consistent tone of voice and messaging that aligns with your brand’s values and resonates with your target audience.
In-depth workshops and research to understand your business, target audience, competition, and brand aspirations.
Armed with the insights gained from the discovery phase, we develop a strategic roadmap for your brand. This includes defining your brand positioning, identifying your unique selling points, and crafting a compelling brand story.
With this strategy in place, we begin bringing your brand to life visually. This stage involves designing your brand’s visual elements, such as the logo, colour palette, typography, and imagery.
In the final phase, we combine all the elements to produce and implement your brand across various touchpoints. This can include developing brand guidelines, designing collateral materials and crafting engaging content.
The ethically focused festival fashion brand ‘Jazzy Garms’ sought to re-create its brand identity so that it aligns with their ‘handmade values’. Together we developed a unique and personable brand that focuses on using colloquial language and personable graphics to highlight the idea of personalised clothing.
ECLO Club, a sustainable fashion community, dedicates itself to raising awareness about sustainability and championing eco-conscious brands. As the creative force behind this project, I was entrusted with crafting a comprehensive brand identity, including captivating branding elements, social media templates, and animation templates. the goal was to use the visual identity to create something that felt informative and approachable whilst still appealing to a demographic interested in fashion.
